Summary
A gift card program can help to build customer loyalty and grow revenue. There are many gift card eCommerce solutions available that work seamlessly with NorthStar Order Entry.
Gift card operations available include:
- Gift card sales -
- Sites can configure pre-set gift card values (e.g., $25, $50, etc.) and open value sales (an amount is entered at the time of the sale).
- Adjustments (discounts, comps) can be applied to the purchase of a gift card.
- A refund can be applied toward the purchase of a gift card.
- Gift card payment (redemption) - Gift cards can be used for full or partial payment as desired.
- Gift card reload - Additional value can be purchased to add to the gift card balance.
- Balance transferred to another gift card - A remaining balance can be transferred from one card to a new gift card.
- Balance cashed out - The remaining balance on a gift card can be cashed out, subject to local guidelines.
Note: When a gift card is sold, the sale of the gift card is captured as a non-revenue sale. When items are purchased and paid for with the gift card, the purchase of the items is then reported as revenue.
Configuration
- An account feature toggle may need to be enabled for a selected gift card processor.
- Multiple gift card providers may also be selected when the appropriate account feature toggle is enabled.
See your CBS administrator to have these feature toggles enabled for your account.
To add a gift card processor in ECM:
- Go to Sites > Payment
- In the Card Processors panel, click Add Processor.
- Select a card processor from the list.
- Complete the form and add BIN ranges for the gift cards.
- See Payment for complete configuration information.
